Tag Archives: Customer Experience

Tiffany & Co. wraps their customer service in a little blue box

Tiffany & Co. necklace

Recently, it was my wife’s birthday and to “hit one out of the park” I decided that jewelry was the way to go. Previously, my wife had picked out a pendant / necklace as a gift suggestion for two of her friends and after seeing how much she liked the necklace, I decided I couldn’t go wrong to buy it myself.

So I was off to explore the world of the iconic Tiffany blue box…

During the visit to purchase the necklace, I had a great overall experience. There was someone at the door to greet me, staff were readily available and easily accessible, and most importantly; everyone was helpful, friendly, and very knowledgeable. As a result, my visit was very enjoyable and I was out with the necklace in a very short amount of time.

When my wife opened the present she absolutely loved the necklace, however, there was one small issue… the chain was too short.

As a result, we went back to the store to see what could be done and we were immediately directed over to the Customer Service area. Prior to being directed to the Customer Service area, it was explained to us that typically they would add-on the required length for the chain at a cost of $40.00 for the first inch and $5.00 for each additional inch. I understood that there would be extra work involved in making the chain longer, but I was annoyed that after spending money on the necklace that I would have to spend even more to get it to properly fit.

The woman at Customer Service was friendly and immediately took my wife’s measurements for the chain. When she asked if we were aware of how the fees worked, I told her that I was, but not very happy about it. Beginning to do a slow burn, I asked if I could possibly speak to her manager as I thought that it was unfair that they only had one size of the necklace and didn’t mention the charges at the time it was purchased. I also let her know that I was upset because the chain size would not fit most women and it would cause many people to have to incur extra costs.

As soon as I explained what was bothering me, she said that she understood and would “waive the fees”. Surprised, I asked, “Really?”, and the woman answered with one line- “We want you to be happy with your purchase”.
A few things caught my attention from my experience at Tiffany’s:

1) The woman at Customer Service did not have to call her manager to discuss the issue. She was empowered to make the decision on her own.
2) There was no haggling (i.e. reducing the fee by twenty dollars or taking 50% off the costs). She immediately waived the full amount.
3) Her one line answer showed that the most important thing to Tiffany’s is that the customer is happy. It is the only thing that mattered in the situation. I think it is great that this has been instilled in, and taught to the staff, empowering them to provide great customer service for customers. No matter what your status is; whether you are purchasing a $100,000.00 diamond, or a three hundred dollar necklace, for anyone walking out of the store with the blue box, it is clear that everyone should be equally happy with their purchase.

Not to paint every company with the same brush, but there are thousands (if not hundreds of thousands of businesses), that talk about providing great customer service, but rarely take it to this level. I wonder what the customer experience would be like if all other business took the same approach as Tiffany’s and did whatever it would take to ensure that the customer is happy with their purchase!

I truly never thought that shopping for women’s jewelry would be so enjoyable. Well done Tiffany and Co… well done!




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Se7en Numbers fills me up

If you’re looking to eat out with family and friends, as a couple, or perhaps on a date, you may want to pay a visit to a restaurant known as 7 Numbers on Eglinton Avenue in Toronto. 7 Numbers is a casual Italian restaurant with an eclectic atmosphere. This is evident as soon as you arrive when you see one of the owners cooking food in the small kitchen near the front window. The restaurant has great food at reasonable prices, is family friendly, and always provides great customer service. As a result, the restaurant has become one of my “go to” places with my wife and our friends.

On the menu 7 Numbers offers appetizers, first and second courses, as well as family-style platters. During my past few visits, our table ordered some of the family-style platters and it was on such an occasion that I realized how different the experience is at this restaurant from many others.

Although the family platters contain a lot of food, I often find that everyone gravitates to the same items that I like, resulting in me getting less of some of my favourite foods, like the calamari, as opposed to the other options. However, on a recent visit after the platter arrived and everyone began to eat, one of my friends simply asked the server if they could bring “a little more calamari”. Without hesitation, a small extra bowl of calamari was brought to our table!

When many companies focus on the bottom line, it is a great feeling to be able to go out to a restaurant, and not worry about incurring extra costs for a little more food in order to leave with a full belly. Clearly it is 7 Numbers’ philosophy that if it takes a few extra pieces of something to create a positive experience for the customer, they are willing to go the distance. It was great to see that at a family-run restaurant, they want you to leave full and satisfied.

On your next night out, be sure to visit 7 Numbers. I am sure that you will leave happy… and full!

7 Numbers (2113407 Ontario Inc.)
516 Eglinton Avenue West
Toronto, ON
M5N 1A5



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Guelph takes me by Storm

A couple of weeks ago, I decided to pay a visit to a good friend of mine, down in Guelph Ontario. Amidst the century old Victorian buildings that call Guelph home, exists one of the cities most prized possessions…the Guelph Storm hockey team! During my visit, I was fortunate enough to take in one of their games at downtown’s Sleeman Centre, and what a great experience it was. Despite the fact that the Guelph Storm are just a Junior A team, the atmosphere and fan devotion clearly rivals that of any major league team.

As a child, I remember when my dad used to take me to Toronto Marlie games at Maple Leaf Gardens. Little did I know at the time that what began as the original Toronto Marlborough’s hockey team, back in 1904, eventually would become the Guelph Storm hockey team in 1991! Since then, the Storm have gone on to win a number of Ontario Hockey League (OHL) championships, and are presently the second ranked Junior A team in the country. They have even seen several of their players rise to the ranks of the National Hockey League (NHL) over the years.

What I found quite remarkable was the vibe and spirit that I witnessed firsthand, as soon as I walked into the Sleeman Centre, with roughly 3,500 fans covered head-to-toe in Storm colours, standing behind their team. I’ve been to a few hockey games in my time, but it was really impressive to see this level of commitment for a hockey team in what could still be considered “small town” Ontario. It really goes to show you that the glitz and glamor of the big leagues can’t outshine the core community aspect of small town hockey. What was even better (unlike big league games) was the fact that the tickets were reasonably priced. This allowed anyone from families and children, to hard core hockey nuts to come out and enjoy a game without putting a hole in their pocket book.

If I want to escape the madness of a big league hockey game, I now know where to go! With their devoted fan-base and hardworking team, the Guelph Storm truly embody what hockey means in Canada!

If you would like to get tickets for the next Storm game, or want to see a full season schedule, check out their website: www.guelphstorm.com for more information.

Guelph Storm- Sleeman Center
50 Woolwich St.
Guelph, ON



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Teach me how to fish

Sometimes, I like to take a break from my regular articles to highlight some important issues. At the moment, this has been weighing on my mind…

During my high school and university days, I used to run a small valet parking company with a close friend of mine. The business involved parking cars at house parties, weddings, corporate events, and charity functions.

Many of the events we worked at involved some of Toronto’s wealthier residents, holding fundraisers and galas at their own estates and homes, and while I admit that I was wowed by the big homes and fancy cars, what really caught my attention was how these people were so willing to open their doors, wallets, and hearts to a variety of important causes. Even though I was very far from making that kind of money, I knew that eventually I wanted to give back to the community in a similar way.

Fast forward to today and I still have the same drive and determination to help others as I did several years ago. However, there’s one road block I can’t get passed, I don’t have the kind of money some of my previous clients did. Whatever money I do make, I end up investing back into my business to help it grow. This makes it difficult for me to really “give”‘ on the scale that I would like to. I always say that I would rather invest $500 back into my own business now, so that I’m able to give $50,000 to a charitable cause further down the road. There is also the issue of time. Just as my business requires constant monetary reinvestment, it also requires me to reinvest a sufficient amount of time into its growth. These two factors have made it increasingly difficult to take the steps necessary to bring my philanthropic vision to life.

In an effort to meet my goals, I have attempted to reach out to some of the “big givers” who may be able to provide me with some advice and direction in order to help me grow my business. I always say that if you want to be the best, you have to learn from the best, and that is exactly what I’m trying to do. I’m not looking for money, but rather the opportunity to speak with successful business people who can help me get to the next level of giving by helping me grow my business.

Unfortunately, it seems that while many of today’s philanthropists are very generous with their wallets, there are no mechanisms in place (by these individuals or their foundations) to assist in developing the next generation of philanthropists….the big givers of tomorrow. Given that many of today’s philanthropists are also today’s visionaries and leaders, I’m somewhat surprised that this is the case. As a result, if anyone knows individuals or organizations that could provide me with the assistance I am looking for, I would really appreciate hearing from you.

Someone once said….if you give a man a fish, you feed him for a day, but if you teach a man to fish, you feed him for a lifetime. Can someone please teach me how to fish?



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Exceptional service in every corner of the Fairmont Royal York

A few days ago I was attending an industry function at the beautiful Fairmont Royal York in downtown Toronto. Having stayed in this world renowned hotel before, I knew that the level of service offered by its staff members is second to none, however, it still took me by surprise when one of the washroom attendants went above and beyond his required duties to meet a casual request of mine.

It all started when I was washing my hands and noticed that the soap and hand lotion was the same fragrance as the shampoo and conditioners that they provide in the guest rooms. I casually mentioned that I really enjoyed the fragrance and quality of the product and joked that they should have some in the public washrooms. Thinking nothing of my remark, I was completely caught off guard when the attendant told me to return later on so he could give me a few bottles of the items that I liked. I thanked him for the offer, but generally thought nothing of my own request, nor his desire to meet it.

Later that day, when I returned to the washroom, I was surprised to see that not only did he remember me, but he also came through with his promise and had brought me several small bottles. I was truly amazed because here’s a guy, who to many, it would seem as if his main responsibility is simply to provide hand towels and keep the washroom clean, yet he embraces the “customer first” spirit of the hospitality industry and displayed a genuine desire to go above and beyond what is normally expected. Rarely have I experienced such a display of customer service from higher level employees, let alone from line staff.

My experience couldn’t have come at a better time seeing that I was attending an award ceremony celebrating the excellent customer service found in Canada’s hospitality and foodservice industry. In my opinion, this gentleman was just as deserving of a Pinnacle Award, as any other person in attendance! Not only is he a representative of the great customer service found at the Fairmont Royal York, but he is also a great representative of the hospitality industry as a whole! If management is listening, this gentleman is definitely a keeper. Perhaps, like other senior executives with the company who started out in such positions, he too is a future leader.

Fairmont Royal York
100 Front St. W.
Toronto, ON
416 368 2511




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Little business knows how to do it right!

This past summer, I was in need of a carpenter who could build me a door and a portico. I ran across a man named Greg Aboud from Greg Aboud Woodworking who has completed projects in my neighbourhood and was recommended to me. Greg is truly a jack of all trades, and handles such work as: fencing, sheds, doors… you name it and Greg can build it. He charges a reasonable price and has a great reputation.

Despite Greg’s extreme flexiblity and wide scope of abilities, during the course of the summer, Greg ran into a few challenges. After ordering the wrong pillars for the portico, family members falling ill, bad weather, and hurting his back, what was supposed to be a 4-8 week job turned into a 7 month ordeal. After the job was finally completed, I received an invoice and noticed that a significant amount of money had been deducted due to “unacceptable delays”. Since I hadn’t asked Greg to reduce his fees, I was completely astonished with his generous offer. Not only did he own up to the significant delays, but he exceeded my expectations by adjusting the bill.

What’s more amazing is that here is a small, independent businessman who understands that exceeding expectations will lead to new customers, referrals, and repeat businesses. Larger businesses could learn from a guy like Greg. As an example, Greg has no idea that I am writing a blog about him, but because of his excellent customer service and great public relations, I’ve already spread the word about him to dozens of my friends, colleagues, and neigbours- not to mention everyone who reads the SQM blogs.

In this day and age when it has become increasingly difficult to find a good trades person, let alone a good trades person, at a reasonable price, here is one that doesn’t just meet, but exceeds his customers’ expectations. Greg is truly a class act and I would strongly suggest you consider using him for your next project.

Greg Aboud Woodworking
Greg Aboud



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At the RIM of customer service

In lieu of all the news surrounding the smart phone industry, I wanted to put the spotlight on a company that seems to have been receiving more than their fair share of negative press and criticism as of late.

I have been dealing with RIM for several years now, and they have equipped myself, my wife, and even some of my colleagues with great wireless devices. Through this period, I have come across issues with my Blackberry…just like most users of wireless devices would with whatever product they were using.

The issues that I have faced with my Blackberry have usually been technical issues, some of which require repairs. Whenever I contact RIM, the technical support staff is always very knowledgeable and extremely patient. In other instances, I have also had issues with my Blackberry when it was no longer under warranty by my service provider. While my service provider would not do anything about the issue, I have always found RIM to be helpful in finding a solution and correcting the problem, quickly and efficiently. They have never disappointed me and they always go above and beyond what I expect from such a company in terms of customer service.

I distinctly remember one time, when I was trying to trying to find somebody at RIM to speak with after calling their customer service line. After trying repeatedly to contact the right person, I asked to be connected to the President’s office, and I found myself with the option of leaving them a voicemail message. Within thirty minutes of having left a message, I was contacted by someone who helped me right away.

Many companies in the wireless industry have been battling head-to-head for market share and it often seems as if they have abandoned the concept of providing great customer service, but I believe that RIM has kept that at the forefront of their vision. I should mention that I also own various Apple products and their service has been just as great in terms of efficiency and correcting any problems.

We have reached a point where companies seem to be disregarding the true needs of their customers. It’s great to see RIM still knows how to take care of their customer, by going above and beyond the call, every time I contact them. It would be nice if more businesses followed RIM’s lead. I know the company continues to experience unprecedented challenges but if everything else is equal, regardless of the product or service, I will always support the company that provides better customer service and a better experience.

RIM (BlackBerry)
2200 University Ave. E.
Waterloo, ON



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