At the RIM of customer service

In lieu of all the news surrounding the smart phone industry, I wanted to put the spotlight on a company that seems to have been receiving more than their fair share of negative press and criticism as of late.

I have been dealing with RIM for several years now, and they have equipped myself, my wife, and even some of my colleagues with great wireless devices. Through this period, I have come across issues with my Blackberry…just like most users of wireless devices would with whatever product they were using.

The issues that I have faced with my Blackberry have usually been technical issues, some of which require repairs. Whenever I contact RIM, the technical support staff is always very knowledgeable and extremely patient. In other instances, I have also had issues with my Blackberry when it was no longer under warranty by my service provider. While my service provider would not do anything about the issue, I have always found RIM to be helpful in finding a solution and correcting the problem, quickly and efficiently. They have never disappointed me and they always go above and beyond what I expect from such a company in terms of customer service.

I distinctly remember one time, when I was trying to trying to find somebody at RIM to speak with after calling their customer service line. After trying repeatedly to contact the right person, I asked to be connected to the President’s office, and I found myself with the option of leaving them a voicemail message. Within thirty minutes of having left a message, I was contacted by someone who helped me right away.

Many companies in the wireless industry have been battling head-to-head for market share and it often seems as if they have abandoned the concept of providing great customer service, but I believe that RIM has kept that at the forefront of their vision. I should mention that I also own various Apple products and their service has been just as great in terms of efficiency and correcting any problems.

We have reached a point where companies seem to be disregarding the true needs of their customers. It’s great to see RIM still knows how to take care of their customer, by going above and beyond the call, every time I contact them. It would be nice if more businesses followed RIM’s lead. I know the company continues to experience unprecedented challenges but if everything else is equal, regardless of the product or service, I will always support the company that provides better customer service and a better experience.

RIM (BlackBerry)
2200 University Ave. E.
Waterloo, ON
519-888-7465


 

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