Over the past few years, there’s been lot written about the taxi industry, both here in Toronto and all around the world. Most of the news and conversations I hear are related to newer companies like Uber and Lyft which promote themselves as a “ride share service” (I’m still trying to understand how they take cars of the road). While the taxi industry isn’t without its challenges, there are some great companies that are still involved in this business.
One of the best operators in the GTA, that is easily identified by its telltale green and orange vehicles, is Beck Taxi. Beck is a family-run business that has been in the industry of getting people from point A to point B for over 50 years.
Where some operators choose to do the minimum or near to the minimum standards required by laws and regulations, it seems to be part of Beck’s DNA to exceed the requirements, in an effort to provide an outstanding experience.
Whether it’s creating an app to keep up with technology (they actually had their app quite early on) and make their service more convenient to customers, putting their drivers through in-depth training (no longer required by law), or taking older vehicles off the road before they have to be replaced, Beck clearly strives to provide the best customer experience.
While there are always challenges associated with staff in the service industry, I find that Beck drivers and dispatchers are usually quite friendly, polite, and professional. I also find that for almost all cases, they’re safe operators of their vehicles and are respectful to others on the road.
Between increased competition, increased costs of gas, insurance, and other expenses, driving a taxi for a living is certainly not as easy as it seems. In this changing industry, Beck continues to do a wonderful job providing a very safe. comfortable, and enjoyable customer experience.
* While I always highlight great businesses, for complete honesty and transparency, it should be noted that members of my family own taxi licenses that are leased / used by Beck.