Once upon a time, some 2,000 years ago, a farmer by the name of Mac started selling eggs alongside the road. Once every so often, a neighbour of his would come by and buy a dozen or two. Soon enough, word spread quickly and he had a steady stream of customers to tend to each morning. Farmer Mac found himself content with the sizeable profit he had flowing in each day. Unfortunately for him, Farmer Bob took notice of his easy-going lifestyle and started to sell his eggs on the side of the road as well. To top it off, Farmer Bob offered a free bouquet of flowers with every purchase of a dozen eggs. Naturally, the ladies loved this and flocked to buy eggs from Farmer Bob’s.
Farmer Mac was quite miffed at this turn of events and thought long and hard about how to one-up his crafty neighbour. In the end, he decided to sell fresh meat along with his eggs. His customers loved the convenience and so he won their hearts over, once again.
Farmer Bob thought, “if you can’t beat ‘em, join ‘em,” and asked Farmer Mac if he wanted to set up one big shop at the end of the road. Farmer Mac agreed and they teamed up to sell different products together, including eggs, meats, milk, and flowers.
Soon after, more and more farmers asked to join them, selling their own unique wares. The customers loved the convenience of one stop shopping and Farmer Mac and Farmer Bob’s invention is now considered the birthplace of the modern day shopping mall.
To enhance the customer experience, a courier by the name of Jeff started offering a home delivery service, where those who were sick and elderly could buy products from the marketplace from the comfort of their own home. As more and more people preferred to order from home, Jeff’s service became more and more popular. Today, his company is known as the retail-crusher, tech giant, Amazon.
Okay, admittedly we’re just having some fun in advance of April Fool’s Day, but when you think of it, chances are that customer service did indeed start with a small farmer at the side of a road. Today, it is the key to drawing in consumers and making a profit.