Several weeks ago, my wife and I went to a popular restaurant called Parallel. I have an upcoming separate blog about my experience at this restaurant.

This restaurant is great in many ways. During our visit, we saw something in particular that we had never seen before. They had Sharing Bottles. They are large bottles of beer, approximately 500-600 ml in size.

In comparison, a regular bottle is about 355 ml. We thought that this was a great idea, as groups of people could try multiple beers and have a small sample of each since beer comes in many different unique flavours. This makes the dining experience very enjoyable and interesting, as both food and drinks can be shared with the people you care for.

Parallel is not the only place that has these bottles available. There are a couple of breweries that have these Sharing Bottles available, and my wife and I have tried a few of them. There are two places that I recommend.

Blood Brothers Brewing has a large selection of these bottles. My wife really enjoyed the Shumei and the White Lies bottles, which are 500 ml each. The Shumei has different styled IPAs blended into it, with hints of citrus and pine. The White Lies is a sour ale that was inspired by white wine.

Blood Brothers is very convenient, as they have their own online shop. You can shop for your favourite flavours in the comfort of your own home!

Another bottle that my wife liked was from Beau’s. It was called Paper Chase and is a birchwood ale that has hints of caramel, dried fruit and baking spice. While Beau’s does not have an online beer store, they have other merchandise that could be purchased, such as apparel.

We hope that this becomes more of a trend, as this is a good way to try different beers without consuming too much. If you have a brewery that you like, you should suggest this idea, and try to see if they will start
to sell Sharing Bottles!

While trying these bottles, please remember to drink responsibly.

Blood Brothers
http://www.bloodbrothersbrewing.com/
(647) 628-6062

Beau’s
https://beaus.ca/
(866) 585 BEER

A few weeks ago, I was dining at a restaurant and something on the menu happened to jump out at me.  The establishment was offering what they called “shared bottles” of beer.  It turns out that these bottles were about one and a half times the size of a regular bottle of beer, and the idea was that it is too much for one person but perfect for two people to share.  As it so happens, I’m not a big beer drinker but was with some other people who enjoy trying different beers, so it was perfect for the occasion.

The company that I know of which offers this feature, is a microbrewery in the Toronto area called Blood Brothers Brewing and is located at 165 Geary Avenue.

I really found this to be a great idea, and I’m sure there are other breweries that do it as well, but I thought It was an interesting marketing tactic to get people to try your product.  Often, my wife says that a bottle of beer is too much for her, but half or 75 percent of one is the perfect amount.

Given that in today’s marketplace, there are hundreds of different beers and breweries, and even more beverages available, you really have to be creative to succeed.  Normally, companies just come up with a catchy name or label but don’t do anything else to change up their product.

Alternatively, I’ve noticed that one of the tactics US companies use is to simply increase their price and portion size.  However, Blood Brothers is taking a different approach, and I applaud them for doing so.  I encourage other companies to think outside of the box as well.

In the meantime, give Blood Brothers a try.  I’m told that their beers are all quite enjoyable.

Blood Brothers Brewing
647-628-6062
http://www.bloodbrothersbrewing.com/