A few weeks ago, I was dining at a restaurant and something on the menu happened to jump out at me. The establishment was offering what they called “shared bottles” of beer. It turns out that these bottles were about one and a half times the size of a regular bottle of beer, and the idea was that it is too much for one person but perfect for two people to share. As it so happens, I’m not a big beer drinker but was with some other people who enjoy trying different beers, so it was perfect for the occasion.
The company that I know of which offers this feature, is a microbrewery in the Toronto area called Blood Brothers Brewing and is located at 165 Geary Avenue.
I really found this to be a great idea, and I’m sure there are other breweries that do it as well, but I thought It was an interesting marketing tactic to get people to try your product. Often, my wife says that a bottle of beer is too much for her, but half or 75 percent of one is the perfect amount.
Given that in today’s marketplace, there are hundreds of different beers and breweries, and even more beverages available, you really have to be creative to succeed. Normally, companies just come up with a catchy name or label but don’t do anything else to change up their product.
Alternatively, I’ve noticed that one of the tactics US companies use is to simply increase their price and portion size. However, Blood Brothers is taking a different approach, and I applaud them for doing so. I encourage other companies to think outside of the box as well.
In the meantime, give Blood Brothers a try. I’m told that their beers are all quite enjoyable.
Blood Brothers Brewing